Increasing Booking Numbers

Parameters Affecting Booking Numbers

When you have to manage an upcoming event, you might be interested in a series of factors which can influence your booking figures, thus the matchmaking success. 

  • number of participants attending the event - keep registration and booking phases open as long as possible, preferably until the day of the event; make participants profiles publicly accessible as this will convince more participants to register;
  • number of participants attending the matchmaking - send an outbox message to all participants not having registered to the matchmaking sessions suggesting them to select matchmaking sessions in case they want to send and receive b2b meeting requests;
  • number and quality of Marketplace entries - encourage participants to add marketplace entries. By doing so they can expect more meeting requests;
  • sending consistent booking reminders through Outbox Messages. Note that you can add links and/or action button which can direct your participants to their personalized dashboard, attendance or meeting list. 

Suggested Templates and Timeline for Sending Outbox Messages

  • immediately after booking has opened - let the participants know that booking has opened and add information about the app and Marketplace entries; 

Example: Booking Has Opened!

Thank you for having registered to b2match!

You can view participants' profiles here and their Marketplace entries here (add link or action button).

Download the b2match app from Google Play/App Store in order to check and confirm incoming meeting requests, access your meeting schedule and manage further meetings on-site.

Publish Marketplace entries in order to receive more meeting requests from other participants. In
addition, your own meeting requests also have a higher acceptance rate.

Scan the Participants profiles, identify interesting companies you would like to get in contact with and send an invitation for a meeting. 

Kind regards,

The Event Organisers

  • 4-5 days before the event - let the participants know that they only have a couple of days left to manage their b2b meetings, book & confirm;

Example: Only a Couple of Days Left to Book & Manage Your b2b Meetings 

Thank you for having registered to our event.

Click here to choose the participants' profiles and here to see their Marketplace entries. If you would like to get in contact with them, book meetings, as there are only a few days left before the event.

Please confirm all your pending meeting requests, in case you have such requests.

Access and download your preliminary meeting schedule here

Download the b2match app from Google Play/App Store in order to check and confirm incoming meeting requests, access your meeting schedule and manage further meetings on-site.

Kind regards,

The Event Organisers

  • 1-2 days before the event - let the participants know that their personalized event agenda is now available;

Example: Your Personalized Agenda and Further Info

Thank you for attending our event.

As most meetings are already scheduled, you can now access and download your preliminary meeting schedule here (add link or action button).

You can manage your meetings, book more meetings, update your attendance or cancel your participation. (add links or action buttons for each case)

Download the b2match app from Google Play/App Store in order to check and confirm incoming meeting requests, access your meeting schedule and manage further meetings on-site.

Kind regards,
The Event Organisers

Contacting participants via phone in order to suggest them to book or confirm pending meeting requests will help you increase matchmaking success. Selection criteria tip - participants who have received many meeting requests but did not confirmed them.